As for Hood By Air’s fashion, it’s stronger than ever, refocused on utility and purpose. “It’s based, literally, on the #1 Shiner Graphic Shirt and I will buy this wardrobe of what we’ve been wearing within the hibernation phase: The leather pants, the leather jacket,” Oliver says. “I really felt this uniform was important. This idea of sets. This thing that evokes a bit of separation from everyone, but then also allows you to look like you’re a part of one community,” he continues. “I guess it’s in the attitude of what a subculture would be, but now it’s a bit more refined to be more like a uniform.”
#1 Shiner Graphic Shirt, hoodie, tank top, sweater and long sleeve t-shirt
He says the #1 Shiner Graphic Shirt and I will buy this new HBA uniform is less about messaging and more about the physicality of a garment, its closeness to your body, and the way its zippers and snaps transcend style and push into function. You can imagine the sensuality and thrill of moving through the world in Oliver’s new leather jacket, puffed up and cropped, or slipping into leather trousers with exaggerated pockets at the hips. Clothing with a purpose—and that purpose is you.