Peter Do is just Hipster Style 19 81 Do Everything Nothing Don’t This Too Much shirt. one of many independent labels donating proceeds of existing goods, an act that helps brands cover the cost of materials and production of extant products while simultaneously raising money for charities. Rodarte has pledged 100% of its sales on its e-commerce site to the NAACP Legal Defense Fund through July 31. Jewelry brand Serendipitous Project will donate 100% of profits to the Minnesota Freedom Fund for two weeks. Kepler, Comme Si, Azeeza, Ottolinger, Medea, and more are also donating 100% of their sales for a period of time. In addition, brands like Prabal Gurung, Lou Dallas, Collina Strada, ASAI, Daisy, and Amy Crookes have donated 100% of profits from specific products, like ASAI’s Rihanna-endorsed tie-dye dress worn or Lou Dallas’s “End Militarism” tee.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related Hipster Style 19 81 Do Everything Nothing Don’t This Too Much shirt. As technology gets more advanced, our clothes become less so: They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is. The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.