Peter Do, an independent I survived 2020 lets not do that again shirt. label based in New York with 12 employees, will donate 100% of its sale proceeds for the month of June to Color of Change, the Black Youth Project 100, and Black Visions Collective. “With the murder of George Floyd, we as a family decided it was our duty to speak for the first time on the brand channel and to follow words with actions via a financial pledge: An attack against one is an attack against all,” creative director Peter Do tells Vogue. “This is our ongoing commitment to fight for a racially equitable world, not only in word but in deed.”
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Filming was DIY not because it was trendy, but because there was no budget. The visuals are shoddy and lo-fi. The editing is janky. But it allowed Coppola and Cassavetes to experiment I survived 2020 lets not do that again shirt. Cassavetes recalls the bloopers with fondness. If a camera got in a shot, that was ok: it became a part of the show’s personality. “We were the very beginning of [multimedia]. We weren’t trying to start a revolution or anything, but we didn’t have any money to start a show. We were like ‘Let’s take these cameras and let’s do these fun things,’” says Cassavetes. “I don’t think anyone else had really used a digital video as a TV show at that point. We didn’t care about making it look gorgeous or anything. It was really about the spirit of the show, the guests, and two young hot badass chics in a car.” Coppola shares that sentiment. “It was very scrappy and homemade,” says Coppola. “We were just getting our friends to help us.” Their friends, a circle of impossibly cool and very famous freaks and geeks, certainly did help, especially those in music.